The rewards get you Harley gear — that's it Every time you accumulate 2,500 points, you get a $25 H-D gift card redeemable at Harley dealerships or the Harley-Davidson online store. That makes ...

Hampton Roads Harley-Davidson is welcoming service members back home. All crew members of the USS Eisenhower Carrier Strike Group 2 are invited to stop by the Yorktown dealership for a free gift ...

The offer is available only in the fifty states & D.C. Eligible service members are also eligible to receive a Harley-Davidson® gift card in an amount equal to the value of a course offered at an ...

The leadership of Harley-Davidson is facing questions following a series of curious strategic decisions and public relations moves that have attracted widespread attention. The "woke" internal ...

Harley-Davidson released a statement Monday renouncing DEI and other controversial company initiatives in the wake of social media outrage and withering pressure from longtime loyal bikers. “ ...

Chauncey grew up on a farm in rural northern California. At 18 he ran away and saw the world with a backpack and a credit card, discovering that the true value of any point or mile is the ...

Harley-Davidson on Monday responded to the bad publicity it’s received over diversity, equity and inclusion initiatives that had become the target of conservative activists. In a posting on the ...

Over in Hollywood, Keanu Reeves reportedly presented the dozen-strong Matrix Reloaded stunt team with a Harley Davidson each ...

The Harley-Davidson motorcycle brand and business model are being "attacked" from within, social-media influencer Robby Starbuck suggested in a new post on X. He cited the words of the company's ...

Bikers who say they gave the Harley-Davidson brand its "bad---" image over the years, and even claim a role in helping to "build" its success, say they feel kicked to the curb amid the American ...

Here’s what to look for. A group that represents more than 200 of Harley-Davidson U.S. dealers said the motorcycle maker has boosted its profit margins at their expense, threatening their viability.

Following a weeks-long social media campaign targeting Harley-Davidson’s corporate policies and leadership, the company has responded to claims that it has “gone woke.” Late last month ...