Mr. Beast, Logan Paul and KSI are teaming up to tackle lunchtime hunger. The popular content creators are joining forces to launch a new product called Lunchly, a grab-and-go product that they describe as a “better-for-you lunch option” than competitors like Lunchables.

MrBeast, Logan Paul and KSI are hugely known for their YouTube videos and the type of content they make ends up grabbing a lot of attention from all kinds of people eventually giving them a lot of subscribers and love.

Content creators MrBeast, Logan Paul and KSI have teamed up on a new food company called Lunchly that is taking on the well-known ready-to-eat Lunchables brand. What Happened: Food giant Kraft Heinz Co (NYSE:KHC) may have trouble ahead for its Lunchables brand with Lunchly now in direct competition.