Mr. Beast, Logan Paul and KSI are teaming up to tackle lunchtime hunger. The popular content creators are joining forces to launch a new product called Lunchly, a grab-and-go product that they describe as a “better-for-you lunch option” than competitors like Lunchables.

Content creators MrBeast, Logan Paul and KSI have teamed up on a new food company called Lunchly that is taking on the well-known ready-to-eat Lunchables brand. What Happened: Food giant Kraft Heinz Co (NYSE:KHC) may have trouble ahead for its Lunchables brand with Lunchly now in direct competition.

MrBeast, Logan Paul and KSI are hugely known for their YouTube videos and the type of content they make ends up grabbing a lot of attention from all kinds of people eventually giving them a lot of subscribers and love.