Beyoncé strips down to her underwear for Levi's 'Reimagine' campaign that promises 'exclusive products' as part of ad collaboration.

As in the original “Launderette” ad serving as inspiration here, Beyoncé is seen walking into a laundromat, at which point she takes off her pair of Levi’s and tosses them in the wash. Naturally, “LEVII’S JEANS” provides the soundtrack.

In the clip, the "Cowboy Carter" creator recreates the brand's iconic 1985 "Launderette" commercial, referencing the original featuring model Nick Kamen in his underwear. In the Beyoncé's version,

Beyoncé’s update to the Levi’s 1985 ad ‘Launderette‘ is just the first in a full campaign. Which one should be next? When Beyoncé dropped her hit Cowboy Carter album in March, no one could’ve been happier than the folks at Levi’s.

Queen Bey hits the laundromat in Levi's "Reiimagine" campaign released on Monday (Sept. 30). Shop the look here.

Levi Strauss & Co. has teamed up with Beyoncé in a series of ads capitalizing on the buzz generated after the global pop icon released a song on the hit album “Cowboy Carter” with the denim-maker’s name.

Gino Salomone joins FOX6 WakeUp with a look at the ad.