Fox Sports is ushering in Tom Brady’s next chapter as the lead NFL analyst for the network with a two-part campaign.
Advertising employment fell in August, the sixth decline in the past seven months. The economy added 142,000 jobs, a weaker ...
Are you a print subscriber? Activate your account. By Bradley Johnson - 3 hours 39 min ago 5 hours 49 min ago By Erika ...
Also: U.S. ad spending keeps growing (but at a slower pace), the messed-up data that marketers have on an Ad Age writer, ...
Reckitt and other packaged goods marketers are adopting a tool designed to give clearer understanding and control over their ...
Inflation might be moderating, but the fast food value marketing battle is still going strong, with brands including Subway, McDonald’s, KFC and Taco Bell continuing to plow adv ...
Another potential benefit for The Trade Desk: It would unlock direct access to connected TV ad inventory through control of ...
Gen Z has been a common target for film campaigns this year, with studio marketers fighting consumers’ impulse to wait for movies to hit streaming. The “Beetlejuice Beetlejuice” team was tasked with ...
Dog Lovers for Joe rebrands, Barbarian makes an acquisition and Havas New York formalizes its leadership team.
Are you a print subscriber? Activate your account. By Bradley Johnson - 3 hours 39 min ago 5 hours 49 min ago By Erika ...